GenX, the Generation Marketers (Wrongly) Ignore
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Recently, I visited a Facebook group for marketers and someone brought up the TV show “Seinfeld.” Like most of our country,…
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Repairing a Tarnished Reputation: The Lincoln Cafe, Columbus, Ohio
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If I could fit a sub-headline on this post, it would be, “Businesses Behaving Badly.” Or at the very least,…
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Poseurs and Players in Marketing-Land
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When I was in college hanging out with the “New Wave” kids, one of the worst insults you could sling was calling…
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Writing On a Beach, My Foot…
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Recently I had a conversation with another copywriter about working your business. (He’s a copywriting coach.) We joke about a famous…
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Own It Like a Claw-Machine King
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Arcade owners don’t like Chen. In fact, they’ve pleaded with him to stop visiting their arcades and playing their claw-machines. You…
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Brand Lessons: Don’t Use the Stairwells to Smoke, Drink, Eat, or…
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The title for this post was actually included in an email to a startup company in San Francisco. “…Don’t use the…