Your Content Marketing Won’t Work If You’re Stingy Like Chipotle
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Yes, I did just call out Chipotle. Chipotle is the darling of many content marketing strategists. They have successfully developed…
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Is Your Web Copy A Head-Turner?
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One of the most common projects I work on is either creating or revising web copy. Web copy helps market…
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Inspirational Monday: Don’t Be A Crowd-Pleaser
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When I was younger, I was a huge people-pleaser. If I could find out what people wanted, I’d twist myself…
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Turbo-charge Your Sales With Ear-To-The-Ground Marketing Strategy Part II
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If you worked on the first strategy (Turbo-charge Your Sales With Ear-To-The-Ground Marketing Strategy Part I), the second strategy now…
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How to Craft A Powerful Call to Action
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If content marketing views information as a product, then every product eventually needs an appeal to buy. If you have…
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To Really Grab Attention, Make It All About You! (Happy April Fool’s Day)
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Let’s be honest. Buyers are bored with their mundane lives. Not much really excites them. Between mourning the decline of…