Headline Deep Dive: The Self-Interest Headline
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Whatever I’ve learned about headlines started with John Caples. Caples was an advertising man. After leaving the United States Naval…
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4 Ways to Spice Up Your Headlines
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Headlines are a passion of mine. I’m always testing new headlines, reading other headlines, and studying classic headlines written by…
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Review of AWAI’s 2012 FastTrack to Copywriting Success Bootcamp & Job Fair
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I attended the AWAI’s FastTrack to Copywriting Success Bootcamp &…
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Avoiding Brand Storytelling Mistakes: Why You Need a Copywriter For Your Product Video
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If you want to create a video for your product or service, you need to include a copywriter in your…
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How to Write a Sales Letter: Part 3
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(Click here to read Part 1 and Part 2) The most important part of the sales letter.. If you send…
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How to Write a Sales Letter: Part 2
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In my previous post (How to Write a Sales Letter: Part 1), I talked about why you should consider using…