How to Write a Sales Letter: Part 1
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David Ogilvy, founder of the legendary ad agency Ogilvy & Mather, called sales letters his “secret weapon.” For those who…
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Cheap Content Is Dead And Gone: Why You Want To Pay For Quality Copy
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The days of using cheap content are coming to a close. If you want good content, you’re going to need…
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Freelancer Alert: Elance Review
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Updated 6-9-15: If after reading this, you say, “Well…where can I find clients?” Make sure to click on the link…
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Writing Headlines That Work: Part 3
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One car company found out about the power of good headlines. Unfortunately, they found out too late and a CMO…
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Writing Headlines That Work: Part 2
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Headlines are the “preview trailer” for the rest of your “feature film” copy. Think about the purpose of a film…
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Writing Headlines That Work: Part 1
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Writing headlines can at times be intimidating. For someone who understands copywriting principles, she knows that if she…