Sale Letter Writing Clinic
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Recently, I received a letter from local business that was so shocking; I had to tell you about it. It…
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The One Rule for Writing Copy That Will Mesmerize Your Reader Better Than Anything Else You Try
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If I’ve learned anything about copywriting, it’s the principle of “The Big Idea.” The Big Idea was explained by David…
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3 Ways to Maximize the Power of Numbers In Your Copywriting
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When it comes to the copywriting, people love numbers. People have a tendency to trust numbers because they’re quantifiable, proven,…
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How to Add Superman Strength to Your Copy (And Avoid This “Kryptonite”)
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When copywriters get together behind closed doors, there is always talk about how to punch up their copy. No self-respecting…
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Interview with Direct Response Copywriter, Trainer, and World Traveler Steve Roller
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Steve Roller is a direct response copywriter, world traveler (30 countries and five continents so far), marketing strategist, and professional…
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How to Build Trust With Your Copywriting
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You may have heard the business axiom: People do business with those they know, like and trust. It’s true. I’ve…