Is Your Web Copy A Head-Turner?
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One of the most common projects I work on is either creating or revising web copy. Web copy helps market…
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How to Craft A Powerful Call to Action
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If content marketing views information as a product, then every product eventually needs an appeal to buy. If you have…
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To Really Grab Attention, Make It All About You! (Happy April Fool’s Day)
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Let’s be honest. Buyers are bored with their mundane lives. Not much really excites them. Between mourning the decline of…
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Copywriting Basics: Why Reading Is The Golden Door To Your Prospect’s Heart
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Seasoned copywriters agree. One of the top traits you need to have as a copywriter is insatiable curiosity. Why? Because…
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Become Your Buyer: Why You Need To Investigate Your Own Product or Service
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I’m not a big reality TV show fan, but I did enjoy “Undercover Boss” when it came out. I thought…
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If You’re a Millennial and Decline Denny Hatch’s FREE Help, You’re Insane
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I just received my issue of Target Magazine yesterday and as usual, immediately turned to the very last page to…