The Lazy Man’s Way to Marketing Success
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Do you know your customer? I mean… really know them? How much time have you spent hanging out with them?…
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5 Reasons Why a Copywriter Would Love to Work With You
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I’ve had my share of “the good, the bad, and the ugly” when it comes to clients. Everything from amazing…
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Dear Grammar Nazi…
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I know I am an irresistible target. After all, I am a writer. Fewer things make you go bonkers than…
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If You Hire a Copywriter, Make Sure They Do This One Thing
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Jeff Bullas recently produced an outstanding list of what to look for when hiring a copywriter. I couldn’t have said…
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The First Thing to Do to Make Your Copy Work
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Do you remember the advice you got when searching for a job? Career counselors repeatedly tell students, “Know the company…
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Is Your Web Copy A Head-Turner?
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One of the most common projects I work on is either creating or revising web copy. Web copy helps market…