Smart Content Marketing: Know Your Target Market
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Recently, I’ve been noticing a pattern among business owners when I ask them about their target market. They don’t know…
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My “Insider Secrets” For Juicy Content Marketing
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When you hear the phrase, “content marketing,” there may be the tendency to be overwhelmed. I mean, what exactly is…
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Your Content Marketing Won’t Work If You’re Stingy Like Chipotle
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Yes, I did just call out Chipotle. Chipotle is the darling of many content marketing strategists. They have successfully developed…
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How to Craft A Powerful Call to Action
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If content marketing views information as a product, then every product eventually needs an appeal to buy. If you have…
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The Simple Truth About Content Marketing
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Although the term “content marketing” is a hot topic among marketers, it isn’t really a new concept. Companies throughout history…
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3 Simple Ways to Improve Your Website (One You Could Probably Fix Now)
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I visit a lot of websites. As I help my clients improve their copy, I visit their website and their…