Your Content Marketing Won’t Work If You’re Stingy Like Chipotle
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Yes, I did just call out Chipotle. Chipotle is the darling of many content marketing strategists. They have successfully developed…
Sometimes, all you need are a few good templates to help you reach your goals…
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How to Craft A Powerful Call to Action
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If content marketing views information as a product, then every product eventually needs an appeal to buy. If you have…
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The Simple Truth About Content Marketing
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Although the term “content marketing” is a hot topic among marketers, it isn’t really a new concept. Companies throughout history…
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3 Simple Ways to Improve Your Website (One You Could Probably Fix Now)
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I visit a lot of websites. As I help my clients improve their copy, I visit their website and their…
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Content Marketing: A Quick Way to Increase Your Blog Traffic
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A strange thing happened to my blog on Friday, February 28, 2014. The traffic to it increased by 100%. I…
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Content Marketing Is Now The Value
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So much has changed in the marketing field. We’ve gone from outbound marketing (interruption-style advertising with media) to inbound marketing…