Why Tone of Voice is a Big Deal
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What is “tone of voice?” I remember as a little girl, I first heard about it from my dad. “Don’t…
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Build Your Brand in 2023
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557,000. That’s the number of copywriters on LinkedIn. And there are 62,901 freelance copywriters on Guru.com, a popular project bidding…
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The Right Way to Build Trust
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One of the most common requests I’ve had from B2B clients is to write their copy with a “trusted advisor” tone…
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How to Strengthen Your Business Core Values
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It is far easier to think of your widget and how to make people want to buy your widget–than it…
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Dance With Who Brung Ya’
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Columbus, Ohio is known for its rabid sports fans. City legend says when Columbus was offered an NFL team, they…
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Why Your Business Needs a Newsletter
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I’ve published an e-Newsletter for many years. Often I receive complimentary emails from clients and subscribers on the e-Newsletter’s format…