How to Build a Customer-Driven Marketing Strategy That Increases Sales
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Many business owners spend countless hours trying to create better marketing campaigns, improve website traffic, and generate more sales. Yet…
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How to Write a Value Proposition That Sets Your Business Apart
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You already know your business needs to create value for customers and prospects. But creating value is only the first…
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Why Helpful Marketing Beats Hip and Trendy Marketing Every Time
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I recently ran across an old cover for the classic book How to Win Friends & Influence People by Dale…
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Confident Communication: How to Make Your Emails More Persuasive
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If you’re a business owner, entrepreneur, solopreneur, consultant, or startup founder, you probably send out dozens of emails every month.…
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Why B2B Buyers Need Content Before They’re Ready to Buy
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Content marketing continues to get the attention it deserves, and for good reason. When done well, it can act like…
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How to Focus and Finally Write Your Book
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Small packages sometimes hold the biggest lessons. Years ago, I had a candle warmer that sat in my office collecting…