Why B2B Buyers Need Content Before They’re Ready to Buy
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Content marketing continues to get the attention it deserves, and for good reason. When done well, it can act like…
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How to Focus and Finally Write Your Book
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Small packages sometimes hold the biggest lessons. Years ago, I had a candle warmer that sat in my office collecting…
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The “Good, Better, Best” Sales Copy Strategy That Converts
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My late father was a very successful manufacturer’s sales rep, and one of his favorite pieces of sales advice has…
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How to Beat Blog Fatigue and Turn More Website Visitors Into Leads
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You have a website. You may even have a blog. And somewhere in the back of your mind, you know…
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Stop Being Everything to Everyone: How to Make Your Website Sell
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A few months ago, I met with a man who wanted to launch his own video company. He was creative,…
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My Favorite Techniques for Capturing Ideas on the Fly
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If you’re anything like me, most of your best ideas don’t come during meetings or when you’re staring at a…