Why An Email List Is the ‘Cool Kid’ of Martech
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Maybe you don’t have an email list. Or you have a list of people but not sure what do with…
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The Two-Minute Email Marketer: Subject Lines
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Subject lines… the “make or break” point for business email. Although subject lines are short (a good length is between…
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The One Thing Your Marketing Needs
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You and I have one thing in common. We both have a burning desire to succeed. How do I know…
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Marketing Is Not About Subtlety And Modesty Is For Nuns
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I’m a true Midwestern gal and I’ve not been optimized for marketing. That means I’ve been raised to keep my…
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How to Create The Right Apology Emails
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I’m the Jedi Warrior of creating apology emails. You see, I know all about apologies. When I was in seventh…
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Are You Offering The Pearl of Great Price?
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Do you know about “the pearl of great price?” The Pearl of Great Price refers to a few verses from…