Why Great Companies Hire Proven Managers, Not Leadership Poseurs
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Years ago, when I was working within a church ministry, there was a young man who wanted to be seen…
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The One Thing Every Successful Marketing Message Needs
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Many business owners understand the importance of good written communication. They know their website copy, emails, brochures, ads, and sales…
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Why Attention Matters More Than Impressions in Marketing
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Marketers love numbers. Open rates. Click-through rates. Page views. Video views. Social media impressions. Website traffic. Those numbers can be…
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Stop Overediting Your Sales Copy: Why “Perfect” Can Kill Persuasion
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Every business owner wants their marketing copy to look professional. No one wants to send out an email, publish a…
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How to Find Buyers Who Actually Need What You Sell
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Every business owner wants more sales. But before you spend more money on marketing, redesign your website, or launch another…
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How to Handle Client Resistance to Change Without Losing Momentum
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Hiring an expert is supposed to make business easier. A business owner brings in a marketing consultant, copywriter, web designer,…