How Handwriting Can Sharpen Your Brain and Improve Your Marketing Ideas
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Are you getting dumber? That may sound harsh, but it’s a fair question in a world where most of us…
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What the Wright Brothers Can Teach Us About Smarter Marketing Strategy
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The first successful airplane was invented by two brothers from Dayton, Ohio. As someone who lives not far from where…
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4 Common Headline Mistakes That Kill Conversions
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Your website headline has one job. To make the right person keep reading. That sounds simple, but many businesses get…
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3 B2B Marketing Mistakes That Are Costing You Leads and Sales
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I sat in my office chair, slightly stunned by what I’d just heard my client say. We were discussing the…
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Why Great Companies Hire Proven Managers, Not Leadership Poseurs
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Years ago, when I was working within a church ministry, there was a young man who wanted to be seen…
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The One Thing Every Successful Marketing Message Needs
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Many business owners understand the importance of good written communication. They know their website copy, emails, brochures, ads, and sales…