Inspirational Monday: Want to Influence People? Love Them.
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One of my favorite books of all time is Dale Carnegie’s How to Win Friends & Influence People. Originally written…
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Trigger Emotions Deep Dive: Anger – You Make Me So Angry!
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I love Marvin the Martian. Marvin’s nemesis was Bugs Bunny, who typically got the best of Marvin, which would…
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Trigger Emotions Deep Dive: Why You Need More Emotion In Your Marketing
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When examining emotions and their effect on marketing, I am amazed by how few businesses, especially startups, take advantage of…
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How to Use Emotions In Your Copy and Get Prospects to Take Action
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Most businesses would like to think it is logic, not emotions that cause a new customer to buy their product…
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3 Quick and Easy Ways To Rock Longform Copy
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I have a huge crush on longform copy, also known as long sales copy. Claude C. Hopkins, who many see…
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Inspirational Monday: How to Own the Enemy of Your Productivity
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Productivity takes courage. The life of the modern day worker is often akin to walking through a hurricane. You know…