Inspirational Monday: A Simple Technique to Connect With Just About Anyone
·
I remember when I moved to an area in downtown Cincinnati around 1992 that was quickly becoming an urban hip…
-
-
A Weird Trick to Help You Remember Something Before You Fall Asleep
·
Maybe some of you have already stumbled on this trick. I don’t even know how I thought of it, but…
-
How to Choose the Right Tone for Your Copy: And About “Formal” Tone…
·
I recently worked with a client who asked for a “formal tone” for his copy. This is a common request…
-
Trigger Emotions Deep Dive: Fear – Be Afraid… Be Very Afraid…
·
When using emotions in your copy, you can’t go wrong with fear. There’s a well-known acronym in the B2B marketing…
-
3 Mistakes You Don’t Want To Make With Email Pitches
·
Since my Elance review has become popular, I’ve received a few emails from design service providers. However, I’m starting to get…
-
Inspirational Monday: Want to Influence People? Love Them.
·
One of my favorite books of all time is Dale Carnegie’s How to Win Friends & Influence People. Originally written…