Is the Press Release a Relic or a Treasure?
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There’s a lively debate on the Internet about the death of the press release. The hard-working presser could quote Mark…
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How the New iOS 7 Will Affect Your Content Marketing
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Apple’s new operating system for mobile devices, iOS 7, will be rolling out today. There is lots of buzz about…
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A Copywriter’s Secret for Copy That Resonates With Your Target Market
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When writing copy for your business, it’s tempting to want to impress your reader with your knowledge and expertise. But…
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Inspirational Monday: The Best Way to Win an Argument
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There’s a funny scene in one of my favorite movies, “My Cousin Vinny,” where Bill, the cousin of Vinny, is…
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How to Create a Kick-Ass Value Proposition Like No One Else
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You already know you need to create value for your customer or prospect. You also may know you have to…
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What Do You Really Know About Your Customer?
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Many business owners understand the importance of written communication. However, quite a few believe that you just need to write…