A Copywriter’s Secret for Copy That Resonates With Your Target Market
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When writing copy for your business, it’s tempting to want to impress your reader with your knowledge and expertise. But…
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Inspirational Monday: The Best Way to Win an Argument
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There’s a funny scene in one of my favorite movies, “My Cousin Vinny,” where Bill, the cousin of Vinny, is…
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How to Create a Kick-Ass Value Proposition Like No One Else
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You already know you need to create value for your customer or prospect. You also may know you have to…
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What Do You Really Know About Your Customer?
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Many business owners understand the importance of written communication. However, quite a few believe that you just need to write…
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Why You Should Use More Numbers In Your Content Marketing
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Content marketing continues to dominate discussions about marketing strategy. More companies are realizing that consumers love information and often gather…
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Do You Have What It Takes To Create An Ulfberht Sword?
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(Note: metaphor-alert! This is not a site about swords, sword smiths, or Vikings. But if you like marketing and copywriting…