Why You Should Use More Numbers In Your Content Marketing
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Content marketing continues to dominate discussions about marketing strategy. More companies are realizing that consumers love information and often gather…
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Do You Have What It Takes To Create An Ulfberht Sword?
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(Note: metaphor-alert! This is not a site about swords, sword smiths, or Vikings. But if you like marketing and copywriting…
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If You’re Advertising Cigars, You Have No Use For Non-Smokers
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You are presenting an ad to millions. Among them is a percentage, small or large, whom you hope to interest.…
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Does Your Website Make These Two Most Common Copywriting Mistakes?
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Two of the most common website copywriting problems I see are 1) too much copy on the home page or…
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Stop Focusing On What’s Hip and Trendy And Start Being Helpful
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I recently ran across an old cover for the classic, How To Win Friends & Influence People by Dale Carnegie.…
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Video: Why You Need To Spend More Time On Understanding Your Customer
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I took a break from writing today to record a video on understanding your customer. It is going to become…