Why Did Houzz Give Me the ‘Unwelcome Mat?’
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Over the weekend, a friend on Facebook gave the link to an article on the home decorating site, Houzz. It…
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Why I Will Never Go To Moria, I Mean The Apple Store…
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YOLO! On Friday, September 25, I visited the Apple Store yesterday to upgrade to a new iPhone. It was the…
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Interview with Blogger, Content Marketer and Copywriter, Matthew ‘Kaboomis’ Loomis
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I first met Matthew through the online Facebook group, Copywriter Cafe. His advice to other writers was always sound and…
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Periscope [Video Added]: #CopyMarkScope – Moz’s Article on Analyzing Articles & Writing Tips for Long Copy
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I’ll be sharing some thoughts today on Moz’s article on analyzing a million articles (yowza!). One of the things that…
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Secret Copywriter Interview Taught Me How to Win Friends and Clients
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I recently purchased an interview between a well-known A-list copywriter and one of his clients, who also is a direct…
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The One-Minute Copywriter: “Why Should I Believe You?”
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Are you making unbelievable claims in your copy? Your potential buyer is not waiting breathlessly for your pitch. So when…