How to Create The Right Apology Emails
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I’m the Jedi Warrior of creating apology emails. You see, I know all about apologies. When I was in seventh…
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Are You Offering The Pearl of Great Price?
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Do you know about “the pearl of great price?” The Pearl of Great Price refers to a few verses from…
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How to Add Personality to Your Marketing Copy
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Foghorn Leghorn was the cartoon world’s Mr. Personality. I remember this Warner Bros. cartoon character muttering the line, “That boy…
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Why You Need to De-Clutter Your Email Lists
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I admit I’m a huge fan of Marie Kondo. And I was excited when Netflix released a new series on…
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Are You Making This Marketing Mistake?
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Recently, I noticed someone I had met locally unsubscribed from my newsletter, “The Gold Digger Marketing Letter” (join the crew…
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Why SMBs Can Make Marketing Great Again
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A marketing director of a midsize company recently reached out for a potential project. Actually, he needed several projects and…