The One Marketing Tactic You’ve Probably Ignored
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When it comes to using a marketing tactic to engage your audience, you have plenty of options. Email, your website,…
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The Two-Minute Email Marketer: Build Your List
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Trying to build your email list? Why not have a contest? Contests are a lot of fun. They can be…
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Show Up, Make Yourself Proud – Monday Inspiration
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When I was younger and someone didn’t put in a full 100% effort — we said they didn’t “show up.”…
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The Buzz: CMI’s “Weekly Wrap” August 9 Review
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I’m unveiling a new blog feature: The Buzz. I’ll share with you some of the tips and insights I’ve gleaned…
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The Two-Minute Email Marketer: Email Fails
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Let’s talk about “email fails.” I recently received the following email: Hi! Please, could you let me know whether you…
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How to Earn Your Buyer’s Attention
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When it comes to getting attention, we have to first realize we’re living in an increasingly cynical world. Blame it…