Positioning, Do You Have It?
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An excerpt from an excellent book, The Business of Expertise by David C. Baker: Say that you’re an undifferentiated firm…
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What Email Taught Me Over the Past 14 years
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In 2008, a cybersecurity company hired me to handle their marketing. One of my responsibilities was maintaining the email list.…
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Writing a Book with Wabi Sabi
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I belong to a local photography club. Each month we have a photo challenge. This month’s challenge: Wabi Sabi. I…
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Don’t Frustrate Your Buyer
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Recently, The Cowboy did the sweetest thing. He gave me an early birthday present. And it was such a serendipitous…
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How to Get Your Prospective Buyer To Choose You
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My late father was a very successful manufacturer’s sales rep. I learned a lot from him about how to connect…
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Why Photography Is Like Writing a Lead-Generation Book
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Lately, I’ve been using my own photographs for my LinkedIn updates instead of the usual stock photos. Photography is one…