Why Tone of Voice is a Big Deal
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What is “tone of voice?” I remember as a little girl, I first heard about it from my dad. “Don’t…
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Build Your Brand in 2023
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557,000. That’s the number of copywriters on LinkedIn. And there are 62,901 freelance copywriters on Guru.com, a popular project bidding…
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The Right Way to Build Trust
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One of the most common requests I’ve had from B2B clients is to write their copy with a “trusted advisor” tone…
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Your Customer Isn’t You… Or Your Staff
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No matter how tempted you are to run with your preferences… don’t. Read this first. Recently, Robert Rose, founder and…
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Greed Is Good
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Remember Michael Douglas’ character, Gordon Gekko, from the 1987 film “Wall Street?” Gordon was facing a room full of stockholders…
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If You Want to Become an Author, Learn to Focus
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Small packages sometimes hold the biggest lessons. I had a candle warmer that collected dust for years. It needed two…