Writing On a Beach, My Foot…
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Recently I had a conversation with another copywriter about working your business. (He’s a copywriting coach.) We joke about a famous…
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Own It Like a Claw-Machine King
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Arcade owners don’t like Chen. In fact, they’ve pleaded with him to stop visiting their arcades and playing their claw-machines. You…
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3 Business Marketing Tools That Rock My World
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Let’s get down to biz’niz tools, shall we? I love tools. I also love hacks. Anything that will make life easier…
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Sales Rant of the Day: Any Hope for a Frustrated Actor?
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I belong to a few online groups for copywriters and marketers. Recently, a new member posted this question in one of the…
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From Pouring Beer to Pouring Money
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Is it “beer o’clock” yet? File this one under the “Entitled and Clueless” category. A few months ago, a young…
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The Positioning Master Move That Makes Hardened Buyers Drool
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Recently, the Cowboy and I watched “Legally Blonde.” Reese Witherspoon plays the cheerful and friendly Elle Woods. She was dumped…