A Copywriting Tip So Hot, Your Client Will Beg for Mercy
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When hired for our copywriting services, a common question I get from new clients is this: “What do you need in…
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Refuse to Play the IKEA Game
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Toward the beginning of this year, I caught a bug. Haven’t had this one in a long time. And I believe…
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Are You Playing Tug-of-War With Your Marketing?
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—– Tuesday night is tofu night, and I’m asking myself, “Who here decided that everyone likes tofu in the first…
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The Ugly Truth About Your Marketing…
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Introducing a Mighty Marketing Tool You Likely Don’t Have It’s a simple fact. When your customers are presented with unclear,…