Build Your Brand in 2023
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557,000. That’s the number of copywriters on LinkedIn. And there are 62,901 freelance copywriters on Guru.com, a popular project bidding…
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If You Want to Become an Author, Learn to Focus
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Small packages sometimes hold the biggest lessons. I had a candle warmer that collected dust for years. It needed two…
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How to Strengthen Your Business Core Values
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It is far easier to think of your widget and how to make people want to buy your widget–than it…
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Positioning, Do You Have It?
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An excerpt from an excellent book, The Business of Expertise by David C. Baker: Say that you’re an undifferentiated firm…
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Comfort Zones and Client Acquisition
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Last year, I did something different in my prospecting efforts. I attended a job fair. There were a few reasons…
