557,000. That’s the number of copywriters on LinkedIn. And there are 62,901 freelance copywriters on Guru.com, a popular project bidding platform. Whoever you are... whatever you do, there …
If You Want to Become an Author, Learn to Focus
Small packages sometimes hold the biggest lessons. I had a candle warmer that collected dust for years. It needed two things: a “tart” (which is a wickless disc of scented candle wax) and a …
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How to Strengthen Your Business Core Values
It is far easier to think of your widget and how to make people want to buy your widget--than it is to ask why.Why should someone buy your widget, especially if they can get it at a discount at …
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Positioning, Do You Have It?
An excerpt from an excellent book, The Business of Expertise by David C. Baker: Say that you’re an undifferentiated firm in San Antonio, TX. You’re buying these arguments and want to try your hand …
Solve a Problem, Meet a Need
Marketers hammer on these two aspects of promoting a business. I have met many smart entrepreneurs who love what they do, but yet haven’t found a way to show a potential customer why they should be …
Comfort Zones and Client Acquisition
Last year, I did something different in my prospecting efforts. I attended a job fair. There were a few reasons for this. First, I realized that if a company was looking to hire people, it was a …
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