How to Use Your Brand Voice – Part One
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After you’ve identified your voice, it’s time to let the world know about it! You want your voice to sing…
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How To Develop Your Business’ Voice
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Have you heard about the social media team at Wendy’s, the fast-food restaurant? They’re known for their quick-witted responses on…
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This Is One of the Strongest Marketing Emotional Triggers
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Did you stop at Starbucks this morning for a cappuccino? How about hitting Tim Horton’s for a breakfast sandwich? Or…
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Why Tone of Voice is a Big Deal
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What is “tone of voice?” I remember as a little girl, I first heard about it from my dad. “Don’t…
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The Right Way to Build Trust
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One of the most common requests I’ve had from B2B clients is to write their copy with a “trusted advisor” tone…
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Your Customer Isn’t You… Or Your Staff
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No matter how tempted you are to run with your preferences… don’t. Read this first. Recently, Robert Rose, founder and…