Why Tone of Voice is a Big Deal
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What is “tone of voice?” I remember as a little girl, I first heard about it from my dad. “Don’t…
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The Right Way to Build Trust
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One of the most common requests I’ve had from B2B clients is to write their copy with a “trusted advisor” tone…
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Your Customer Isn’t You… Or Your Staff
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No matter how tempted you are to run with your preferences… don’t. Read this first. Recently, Robert Rose, founder and…
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Greed Is Good
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Remember Michael Douglas’ character, Gordon Gekko, from the 1987 film “Wall Street?” Gordon was facing a room full of stockholders…
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Dance With Who Brung Ya’
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Columbus, Ohio is known for its rabid sports fans. City legend says when Columbus was offered an NFL team, they…
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A Simple Way to Generate Leads For Your Website
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Today I’m going to pull back the curtain and reveal my formula for marketing success. To be honest, I’m not…