7 Questions a Financial Advisor Needs to Ask Before Hiring a Ghostwriter
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As an independent financial advisor, you have years of experience and knowledge to share with potential clients. Writing a book…
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Marketing Tactics and Strategies for a Financial Advisor Lead-Generation Book
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Writing a lead-generation book is an excellent way for financial advisors to showcase their knowledge and expertise while also creating…
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Why Financial Advisors Need to Research Their Audience More
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A successful copywriter once shared with me an interesting anecdote when he hung out with some of the top copywriters…
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Marketing Tip for Financial Advisors: Test and Track
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If a small business is weak in one area of marketing (aside from first, doing it at all), it would…
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Direct Mail Tips for Financial Advisors
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With all the activity and attention digital marketing gets, who thinks about “snail mail?” Newsflash: Direct mail still works. In…
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Service Package Ideas for Small Business Owners – Part 2
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In my previous blog post on this topic, I talked about stealing an idea from “The Big Boys” when it…
