The Two-Minute Email Marketer: Deleting Names
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How can you choose which contact names to delete from your list? One way to determine whether to shave down…
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A Very Important Reason Why You Need To Consistently Email Your List
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A few months ago, I was ready to smack the wadding out of my laptop. Well… “wadding” isn’t accurate. More…
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The Two-Minute Email Marketer: Testing
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Testing. 1, 2, 3… Testing. One of the things I do for both myself and my clients is test an…
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The Only Way to Differentiate Your Business In A Crowded Market
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Differentiate Or Die… Today, it is very hard to differentiate yourself according to products and services… because most companies offer…
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Why An Email List Is the ‘Cool Kid’ of Martech
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Maybe you don’t have an email list. Or you have a list of people but not sure what do with…
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The Two-Minute Email Marketer: Subject Lines
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Subject lines… the “make or break” point for business email. Although subject lines are short (a good length is between…