The One-Minute Copywriter: “Why Should I Believe You?”
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Are you making unbelievable claims in your copy? Your potential buyer is not waiting breathlessly for your pitch. So when…
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Periscope LIVE Today at 2:00 PM EST: #HopeInAScope – A Client’s View of a Problem Freelancer
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Did you know that several times a week I do a LIVE video chat ON MY PHONE with marketers like YOU, talking about copywriting,…
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Great Marketing Needs This To Succeed
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Many business owners understand the importance of written communication. However, quite a few believe that you just need to write…
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Marketers: If You Want Attention, Focus On Your Audience’s Heart – Not Mind
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This is going to be a quick riff on a recent post by Gary Vaynerchuk, “When Will Marketers Talk About…
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Help a Teacher Out: Mark Dunn, Shop Teacher in Luther, Oklahoma Needs Your Help
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This is an unusual blog post but I couldn’t help but be captured by the story. (A big “cap tip”…
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#HopeInaScope: New Periscope TODAY at 9 AM EST: How to Find Clients (Replay Added)
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I think it’s safe to say that I am completely enamored with Periscope. There are a few reasons and I’ll…