How to Choose the Right Tone for Your Copy: And About “Formal” Tone…
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I recently worked with a client who asked for a “formal tone” for his copy. This is a common request…
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Trigger Emotions Deep Dive: Fear – Be Afraid… Be Very Afraid…
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When using emotions in your copy, you can’t go wrong with fear. There’s a well-known acronym in the B2B marketing…
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Trigger Emotions Deep Dive: Anger – You Make Me So Angry!
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I love Marvin the Martian. Marvin’s nemesis was Bugs Bunny, who typically got the best of Marvin, which would…
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Trigger Emotions Deep Dive: Why You Need More Emotion In Your Marketing
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When examining emotions and their effect on marketing, I am amazed by how few businesses, especially startups, take advantage of…
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How to Use Emotions In Your Copy and Get Prospects to Take Action
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Most businesses would like to think it is logic, not emotions that cause a new customer to buy their product…