The Digital Shoe Queen
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A fashion shoe designer recently made this statement: “I realized I should have brought this concept directly to the consumer. She…
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Battle Strategies for Copywriters & Business Owners
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There’s a rumbling going on in Marketing Land. And it has to do with copywriting, copywriters and business owners.…
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Brand Lessons: Don’t Use the Stairwells to Smoke, Drink, Eat, or…
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The title for this post was actually included in an email to a startup company in San Francisco. “…Don’t use the…
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Business Owners: Don’t hire a gorilla to pack your boxes
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In 1971, American Tourister came out with a brilliant TV commercial. It showed a guy shoving an orange American Tourister suitcase inside a cage…
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Secret Copywriter Interview Taught Me How to Win Friends and Clients
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I recently purchased an interview between a well-known A-list copywriter and one of his clients, who also is a direct…
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Become Your Buyer: Why You Need To Investigate Your Own Product or Service
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I’m not a big reality TV show fan, but I did enjoy “Undercover Boss” when it came out. I thought…