Brand Lessons: Don’t Use the Stairwells to Smoke, Drink, Eat, or…
·
The title for this post was actually included in an email to a startup company in San Francisco. “…Don’t use the…
-
-
Business Owners: Don’t hire a gorilla to pack your boxes
·
In 1971, American Tourister came out with a brilliant TV commercial. It showed a guy shoving an orange American Tourister suitcase inside a cage…
-
Secret Copywriter Interview Taught Me How to Win Friends and Clients
·
I recently purchased an interview between a well-known A-list copywriter and one of his clients, who also is a direct…
-
Become Your Buyer: Why You Need To Investigate Your Own Product or Service
·
I’m not a big reality TV show fan, but I did enjoy “Undercover Boss” when it came out. I thought…
-
How to Get Market Research Results Without Breaking the Bank
·
Years ago, I discovered I could get paid to be a part of a market research group. I found a…
-
Why I Think Everyone Needs a Challenge Coin
·
My husband and I are still intrigued by the Navy SEALs and our visit to The Navy SEALs Museum in…