Does Your Copy Live Up To Its Claims and Promises?
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Claims are tricky things. You know it when you see it. Copywriting that has amazing claims or a headline that…
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Landing Page vs. Squeeze Page: Which One Should You Use?
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I recently released a fresh, hot-outta-the-oven package that will help YOU create the squeeze pages and landing pages that get…
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How to Choose the Right Tone for Your Copy: And About “Formal” Tone…
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I recently worked with a client who asked for a “formal tone” for his copy. This is a common request…
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Trigger Emotions Deep Dive: Anger – You Make Me So Angry!
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I love Marvin the Martian. Marvin’s nemesis was Bugs Bunny, who typically got the best of Marvin, which would…
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How to Use Emotions In Your Copy and Get Prospects to Take Action
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Most businesses would like to think it is logic, not emotions that cause a new customer to buy their product…
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3 Quick and Easy Ways To Rock Longform Copy
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I have a huge crush on longform copy, also known as long sales copy. Claude C. Hopkins, who many see…