Stop Focusing On What’s Hip and Trendy And Start Being Helpful
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I recently ran across an old cover for the classic, How To Win Friends & Influence People by Dale Carnegie.…
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Why You Want a Copywriter Who Is Love With Your Customer
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You know it’s important to fall in love with your customer. Or perhaps you…
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The Two Most Common Mistakes With Web Copy and How to Fix Them
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Have you ever read something and felt as though the writer was speaking directly to you? It was as though…
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Which Should You Use In Your Copy: Pain Or Pleasure?
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You may have heard the phrase, “find the pain.” It means finding the pain of your prospect, emphasizing it, and…
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How To Express Confidence In Communication
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I receive many email queries. Some are from those who understand the importance of a strong, confident offer. Other emails,…
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Does Your Copy Live Up To Its Claims and Promises?
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Claims are tricky things. You know it when you see it. Copywriting that has amazing claims or a headline that…