How to Message a New LinkedIn Contact
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During a recent client call, the conversation turned toward LinkedIn. The business owner was using LinkedIn to target a narrow…
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“The Buzz” – Why My Client Is The Market
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Years ago, I updated my website’s bio. I said I was a fierce advocate for my client’s customers. What exactly…
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The One Marketing Tactic You’ve Probably Ignored
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When it comes to using a marketing tactic to engage your audience, you have plenty of options. Email, your website,…
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How to Earn Your Buyer’s Attention
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When it comes to getting attention, we have to first realize we’re living in an increasingly cynical world. Blame it…
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Is Your Marketing Dressed For Success?
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I’m not sure when I heard the word “optics” as it relates to business. But I loved the sound of…
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The Only Way to Differentiate Your Business In A Crowded Market
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Differentiate Or Die… Today, it is very hard to differentiate yourself according to products and services… because most companies offer…