Why Financial Advisors Need to Research Their Audience More
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A successful copywriter once shared with me an interesting anecdote when he hung out with some of the top copywriters…
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Service Package Ideas for Small Business Owners – Part 2
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In my previous blog post on this topic, I talked about stealing an idea from “The Big Boys” when it…
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Service Package Ideas for Small Business Owners – Part 1
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Have you ever treated yourself to a “Spa Day?” If you have, you likely had a lovely menu of services…
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How to Create Lead Magnets That Get a Response
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Before we talk about lead magnets, you need to first have an opt-in form on your website. The purpose of…
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Your Customer Isn’t You… Or Your Staff
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No matter how tempted you are to run with your preferences… don’t. Read this first. Recently, Robert Rose, founder and…
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Greed Is Good
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Remember Michael Douglas’ character, Gordon Gekko, from the 1987 film “Wall Street?” Gordon was facing a room full of stockholders…