How to Create Lead Magnets That Get a Response
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Before we talk about lead magnets, you need to first have an opt-in form on your website. The purpose of…
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Your Customer Isn’t You… Or Your Staff
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No matter how tempted you are to run with your preferences… don’t. Read this first. Recently, Robert Rose, founder and…
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Greed Is Good
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Remember Michael Douglas’ character, Gordon Gekko, from the 1987 film “Wall Street?” Gordon was facing a room full of stockholders…
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A Simple Way to Generate Leads For Your Website
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Today I’m going to pull back the curtain and reveal my formula for marketing success. To be honest, I’m not…
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Why Your Business Needs a Newsletter
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I’ve published an e-Newsletter for many years. Often I receive complimentary emails from clients and subscribers on the e-Newsletter’s format…
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The Tale of the Clueless Millennial Salesperson
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Yes, I’m going to talk about demographics. And generational preferences. Because here’s the deal: if the solution you’re selling is…