The Right Way to Build Trust
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One of the most common requests I’ve had from B2B clients is to write their copy with a “trusted advisor” tone…
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Your Customer Isn’t You… Or Your Staff
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No matter how tempted you are to run with your preferences… don’t. Read this first. Recently, Robert Rose, founder and…
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Greed Is Good
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Remember Michael Douglas’ character, Gordon Gekko, from the 1987 film “Wall Street?” Gordon was facing a room full of stockholders…
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If You Want to Become an Author, Learn to Focus
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Small packages sometimes hold the biggest lessons. I had a candle warmer that collected dust for years. It needed two…
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How to Strengthen Your Business Core Values
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It is far easier to think of your widget and how to make people want to buy your widget–than it…
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Positioning, Do You Have It?
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An excerpt from an excellent book, The Business of Expertise by David C. Baker: Say that you’re an undifferentiated firm…