3 Email Marketing Mistakes and How to Fix Them
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Email marketing is one of the best ways to promote your business. But many small businesses are still leery of…
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Headline Deep Dive: The Quick, Easy Way Headline
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The quick and easy way headline is beyond a doubt, one of the most popular headlines around. Who needs complications…
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Headline Deep Dive: The Curiosity Headline
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We’ve been covering the four different kinds of headlines, the [themecolor]Self-interest Headline[/themecolor] and the [themecolor]News Headline[/themecolor]. Now we’ll tackle the…
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Headline Deep Dive: The News Headline
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The news headline is my favorite kind of headline. Or close to my favorite. It’s hard to decide. All I…
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Headline Deep Dive: The Self-Interest Headline
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Whatever I’ve learned about headlines started with John Caples. Caples was an advertising man. After leaving the United States Naval…
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4 Ways to Spice Up Your Headlines
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Headlines are a passion of mine. I’m always testing new headlines, reading other headlines, and studying classic headlines written by…