Does Your Copywriting Qualify Your Buyer?
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Your copy should be qualifying people as well as disqualifying them. This isn’t a new concept within the sales…
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Inspirational Monday: How to Avoid Prospect Calls That Waste Time
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Time is money. I’m not sure who originally said that, but it’s true. We all have only 24 hours to…
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Does Your Buyer REALLY Need Your Solution?
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How important is it to find those who really need your services? It’s the difference between eating well and having…
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7 Ways To Know If Your Content Marketing Is Any Good
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You know it’s important to create content for your website. But sometimes it isn’t easy to know what to focus…
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The One-Minute Copywriter – Focus on Emotion: Anger
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This is a short post and should only take about a minute to read. But it can help you tremendously…
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Why Women Copywriters Don’t Make As Much Money As Men
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Just today, a topic came up in a closed copywriter’s group that has been on my mind for a long,…