Why Copywriters Are the Jazz Musicians of the Marketing World (and English Majors the Classical Pianists)
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I discovered something interesting about A-list direct response copywriters. They have a thing for jazz. And to be honest, it’s…
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Crush Fear Like It’s A Sucky Little Worm – Because It Is
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I’ve recently been following Gary Vaynerchuk’s posts on Facebook. For those who aren’t familiar with him, here’s a summary: Gary’s…
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What an Empty Water Bottle Taught Me about Marketing
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The Cowboy and I drink a lot of water. We buy cases of it several times a week. After we…
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Ken McCarthy’s: “It’s Called Independence Day For a Reason”
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I am fortunate enough to own a copy of Ken McCarthy’s book, The System Club Letters. The great copywriter Gary…
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Is Perfect Grammar Killing Your Sales?
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I recently read an article on Hubspot’s blog that made me feel vindicated. The article, “Why Your Brain Lets You…
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Solopreneur, Are You Trying Too Hard?
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When I was a young girl, my mother took me aside and gave me the “All-About-Boys Talk.” It’s the conversation…