Marketers: If You Want Attention, Focus On Your Audience’s Heart – Not Mind
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This is going to be a quick riff on a recent post by Gary Vaynerchuk, “When Will Marketers Talk About…
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Help a Teacher Out: Mark Dunn, Shop Teacher in Luther, Oklahoma Needs Your Help
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This is an unusual blog post but I couldn’t help but be captured by the story. (A big “cap tip”…
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#HopeInaScope: New Periscope TODAY at 9 AM EST: How to Find Clients (Replay Added)
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I think it’s safe to say that I am completely enamored with Periscope. There are a few reasons and I’ll…
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My First Periscope: #HopeInaScope TODAY 12:30 PM EST
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Okay. I’m jumping in. I’m pushing myself waaaay beyond my comfort zone, today. First, I’ve avoided using video for a…
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Are You Someone’s ‘Ambassador of Quan?’
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Do you know what “quan” is? Ever see the film, “Jerry Maguire?” Jerry Maguire (played by Tom Cruise) is a…
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Why Copywriters Are the Jazz Musicians of the Marketing World (and English Majors the Classical Pianists)
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I discovered something interesting about A-list direct response copywriters. They have a thing for jazz. And to be honest, it’s…