Prospect Tip: Show the ‘Old Hag’ Who’s in Charge
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There’s a weird phenomenon called the “old hag syndrome” (or “night hag”). It affects some people when they sleep. This strange occurrence makes…
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The ‘Godfather of Punk’ School of Marketing
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Once upon a time, there was a dive bar in New York City called CBGB’s. The owner, Hilly Kristal, never meant for…
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4 Ways to Lose a Prospect With Your Headlines
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Here’s more on my ongoing romance with putting the fire back into headlines. There are many times when I land on someone’s website…