The Call To Action Button Text Makes a Difference
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If you’re a new reader, you may not have heard me say this yet: Don’t guess… test! When creating copy…
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How to Write Content That Isn’t Bland
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A recent discussion posted on a content marketing message board asked this question: Why is content so boring? It’s become…
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3 Ways to Maximize the Power of Numbers In Your Copywriting
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When it comes to the copywriting, people love numbers. People have a tendency to trust numbers because they’re quantifiable, proven,…
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Inspirational Monday: Invest In Yourself This Week
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I have a secret that may surprise you. It’s about a habit I’ve developed over the past eight months that…
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7 Traits of Great Clients Who Will Love You
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Happy Valentine’s Day! I had an interesting conversation this morning with my Valentine, The Cowboy (TC). I was talking about…
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Two Questions That Can Build Rapport With A Prospect
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When it comes to sales, it is vital to immediately establish and maintain rapport with your prospect. To enjoy the…