[thrive_headline_focus title=”Finally… Great Choices For Web Copy – When You Need Marketing That Reins ‘Em In.” orientation=”center”]

Truth be told, hiring a copywriter can be a big ol’ bag of nails. Topsy-turvy with you at the bottom.

What’s involved? How does this work? What exactly does a copywriter do?

And how do you make sure you’re not getting ripped off?

As a marketer for over 30 years and a self-employed “Word Slinger” (copywriter) for seven of those years, I’d like to explain a few things.

• Not all copywriters are created equal
• Not enough copywriters clearly communicate their value to their clients
• Clients have many copywriters to choose from but aren’t sure what is included

I’ll first address the “elephant in the room.”

If you’re ONLY concerned about getting the cheapest copy possible, you’re taking a risk.

Why?

Because good copy takes time to create.

Effective copy takes insight, experience, and a highly-developed skill-set to create a message that will resonate with your target market AND persuade ‘em to buy your product and/or services.

If you want your investment to truly give you the ROI you want, you want quality copy.
The kind of copy that will hook your prospective buyer’s attention and compel ‘em
to stick around and chew the cud on your offer.

So, without further ado, I’d like to introduce you to:

The ORIGINAL Marketing and Copywriting Process Approach That Simplifies Your Marketing

Here’s the process:

There are three main phases: “Buckeroo Onboarding,” Copy Slinging, and Reined-In Revisions.

 

First Phase: “Buckeroo Onboarding”

Most companies have an employee onboarding process. It allows the employee to understand the expectations of the employer and receive training to quickly meet organizational goals. Same goes for taking on a new cowboy. There are certain ground rules to be set.

Good copywriters will also have an onboarding process for new clients. I want to ensure you get the strongest ROI from your project. So… I need to ask you questions about your business and your marketing strategy.

This is the initial phase of working with me and will lay a good foundation for your project’s success.

The onboarding process consists of a questionnaire and then, depending upon the level of service you choose, a phone conversation.

 

Second Phase: “Word Slinging”

Word slinging usually will take at least one week if it’s template-based and longer for customized copy.

Based on your questionnaire’s answers and feedback given (for 45 Caliber and Magnum Load clients), plus any marketing resources you share, I will combine it with my sure-fire experienced research skills to write copy that will accomplish your marketing goals.

Creating copy takes time.

It is, by nature, a creative process.

This means that usually, my best ideas come when I’m not at my desk. And the ideas need to “percolate” before I feel they are ready to be shown to you (and yes, coffee is mandatory).

Patience is not only a virtue but the key to your success. I will respond quickly to email queries but the creation process takes at least a week to produce a first draft.

 

Third Phase: “Reined-In Revisions”

Template-based “38 Caliber” copy will not receive any revisions.

If you are a 45 Caliber or Magnum Load client, you will receive either one set of revisions or two. You will receive the copy in a Word document. Simply use the Track Changes feature to add comments and requests for changes.

Revised copy usually will be delivered back to you within 2 – 3 days.

Friendly reminder: When reviewing your web copy, you will be tempted to show it to everyone whose opinion you value… your employees, your significant other, your niece who is a bookworm… And then you’ll take everyone’s comments and try to include ‘em in your copy.

But the only way to tell if that copy is gonna spin and twirl like a pretty filly is if it resonates with your target market. And… monitoring the response.

Often, the copy you think will get great results sometimes doesn’t while the copy you’re not sure about (or don’t like but test anyway) will perform like gangbusters.

Finally, writing copy is like training a horse. There will always be “one more thing” to tweak. Eventually, you have to let him run and say “finished” (at least for that day).

It doesn’t mean you can’t tweak the copy at a later date. But usually, two revisions should be enough to communicate accurately your marketing message.

 

‘Wildfire’ Maguire’s Buckeroo Plan:
3 Service Options

Here are three to choose from: (NOTE: Copy length up to 500 words per page)

If you are ready to hop to it with developing copy for your website, strike while the iron is hot! Now is the time to contact me. My schedule often fills up fast, so it’s a great idea to get on the horn and start up a conversation today.

Schedule yer load by gettin’ on my calendar. Click here.

Or just visit my Contact Page, fill out the form, and I’ll respond.

See you on the other side!