cop·y – noun: the text of a news story, web page, advertisement, brochure, news release, television commercial, etc., as distinguished from related visual material.
Think of your copy as your virtual salesperson. The words you use to describe your business should speak directly to your potential customer’s needs and then persuade him to take action. Does your copy do this? Or does it meekly tap on his shoulder, almost apologetically asking for the sale?
Strong copywriting will make a difference not only on your website, but with all your communication tools such as press releases, brochures and more.
You want copywriting that grabs the attention of your potential customer.
But copy isn’t the only consideration. Your customers are overwhelmed by information. They’re looking for a solution. As a copywriter, I will create your copy to clearly present that solution, helping them find answers.
Your copy needs to guide them toward making the right choice, which we know, is your product or service. Let me help by creating copy that will show them your product or service is exactly what they need.