While other business owners treat marketing as “optional,” we’ll tell you the truth: If you want a thriving, profitable business that doesn’t take 70+ hours a week to run, marketing isn’t everything…
It’s the only thing…
Dear Hard-working SMB Owner:
There’s something in the air.
Can you feel it?
It’s that shaky feeling you get when you wonder if maybe… just maybe you made a mistake opening your own business.
You’re not just competing with the guy or gal down the street.
You’re now competing with Amazon.
And automated software… AI… and a global market.
It’s not easy being a business owner
in today’s “do-it-yourself” world.
The days when you could rely on referrals and a few well-placed coupons to bring in new business are gone.
Marketing isn’t a choice, anymore. Really, it never was.
It’s just that over twenty years ago, businesses were more connected and yes, focused.
Now your prospects have a zillion things coming in at warp speed. When it comes to figuring out their money, they worry.
They worry they’re not doing things right.
They worry about losing their job.
They worry about getting nabbed by the IRS for some obscure infraction or their networks attacked.
They feel alone. And vulnerable.
And that, my friend… is exactly why you need better marketing for your business.
You see, your client is looking for MORE.
There are plenty of ways they can get results with just the right software.
But you offer more than some “out-of-the-box” solution.
If you don’t believe it, then I can help you understand why your business is so much better than buying a piece of software.
Here’s the $64,000 question:
Are you communicating effectively your ability to answer that call?
The words you use to describe your business should speak directly to your potential customer’s needs and persuade him to take action.
Your website is a “virtual salesperson.” It’s supposed to clearly address your prospect’s biggest concerns and then convince him or her to contact you.
Does your copy do this? Or does it read like a bland brochure?
Strong copywriting will make a difference not only on your website but with all your marketing communication tools such as sell sheets, white papers, case studies and more.
You want copywriting that grabs the attention of
your potential client and persuades him to pull out his wallet.
I write copy that gets the attention of your prospective client and helps them find answers.
The answers only YOU can provide.
I’ll be happy to explain how copywriting can help you meet your business goals.
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If you’re not using email marketing, you’re leaving money on the table.
Most businesses use email campaigns in their marketing strategy, but are your emails targeted?
I will develop an email strategy that utilizes strong messaging with irresistible subject lines that get a response.
I also understand analytics and why you want to pay attention to certain patterns. Such patterns will help us create customized messages for your target market.
Our email marketing projects include:
- Email copy
- Autoresponders, email sequences
- Building an in-house marketing strategy
I’m pretty fanatical when it comes to using email to market your business
I don’t just promote email marketing for my clients. I use it for my own business and have experienced great success!
Along with our copywriting services, we offer marketing consultation such as:
- What to do once you start building a mailing list
- Tips on using trade shows as an effective sales funnel
- Creating a content marketing strategy
The goal is to use marketing to build a connection with your prospect
and turn them into a loyal client.
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Your copy stands above the crowd with design and formatting.
Most copywriters can offer you copy, but we go beyond — giving you design
and formatting along with the copy.
This is the “secret sauce” that takes a document from adequate to stunning. Part of
getting your prospect’s attention is attracting her initially to your message.
That happens with design and formatting that complements your message.
Available for print projects and PDF’s — case studies, white papers, sales slicks, and more.
Ready to move forward? Click here. Or send an email.
If you’re hungry to market your business more effectively, contact me today. Discover what our clients already know: for professional, well-written marketing collateral that communicates clearly your value proposition, I deliver results.