Inspirational Monday: Do This One Simple Thing And Change Your Life
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Many offers online and offline claim they will change your life. However, what I am about to share won’t cost…
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Does Your Copy Live Up To Its Claims and Promises?
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Claims are tricky things. You know it when you see it. Copywriting that has amazing claims or a headline that…
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Inspirational Monday: A Simple Way to Get People to Remember You
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You know you’re unique. You know that you have a lot to offer. And when you meet people, you want…
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Why You Need To Fall In Love With Sales
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If you are a freelancer or startup you need to learn about sales. If you don’t know how to effectively…
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Inspirational Monday: A Simple Technique to Connect With Just About Anyone
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I remember when I moved to an area in downtown Cincinnati around 1992 that was quickly becoming an urban hip…
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Trigger Emotions Deep Dive: Fear – Be Afraid… Be Very Afraid…
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When using emotions in your copy, you can’t go wrong with fear. There’s a well-known acronym in the B2B marketing…