The One Marketing ‘Ring’ to Rule Them All
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“You can do homework from now until doomsday, but you will never win fame and fortune unless you also invent big ideas.” –…
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Dancing to a New Wave of Marketing
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It was 1982. The dancing world was shedding the “Disco Era” (finally, some would say) and moving into New Wave music.…
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Are You Someone’s ‘Ambassador of Quan?’
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Do you know what “quan” is? Ever see the film, “Jerry Maguire?” Jerry Maguire (played by Tom Cruise) is a…
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Why Copywriters Are the Jazz Musicians of the Marketing World (and English Majors the Classical Pianists)
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I discovered something interesting about A-list direct response copywriters. They have a thing for jazz. And to be honest, it’s…
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Crush Fear Like It’s A Sucky Little Worm – Because It Is
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I’ve recently been following Gary Vaynerchuk’s posts on Facebook. For those who aren’t familiar with him, here’s a summary: Gary’s…
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Ken McCarthy’s: “It’s Called Independence Day For a Reason”
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I am fortunate enough to own a copy of Ken McCarthy’s book, The System Club Letters. The great copywriter Gary…