Sale Letter Writing Clinic
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Recently, I received a letter from local business that was so shocking; I had to tell you about it. It…
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Inspirational Monday: The Secret to Success No One Wants
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This past weekend, my husband bought a new Cross pen. As far as pens go, it was at the…
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Interview With Sean McCool, Direct Response Copywriter & Coach
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In 2012, I attended my first AWAI Fast Track to Copywriting Success Bootcamp and Job Fair. It was a non-stop…
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Differentiate Or Die
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You already know you need to create value for your customer or prospect. You also may know you have to…
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Kelly Blazek’s Acidic Emails Are Just A Part of a Bigger Issue
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The world is increasingly an unforgiving place. Just ask Kelly Blazek, currently in the eye of the storm. She runs…
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The One Rule for Writing Copy That Will Mesmerize Your Reader Better Than Anything Else You Try
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If I’ve learned anything about copywriting, it’s the principle of “The Big Idea.” The Big Idea was explained by David…