This One Trait Will Help You Win New Business
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I AM [SHER]LOCKED Some of you may recognize the headline. If you’re a fan of the U.K. TV series, “Sherlock,”…
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Serious About Brand Sales? Don’t Send a Journalist to Do a Copywriter’s Job
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Do you want to increase sales for your business? I’m about to take a very strong stand on business writing…
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Win Your Buyer’s Trust: How to Use Honesty in Marketing
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Years ago, legendary American advertising executive James Webb Young started “Old Jim Young’s Mountain Grown Apples,” which sold fruit by…
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The One-Minute Copywriter: Focus on Emotion: Betrayal
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Including the right emotion in your copy is a highly effective way to connect with your prospective buyer. We respond…
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Does Your Copywriting Qualify Your Buyer?
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Your copy should be qualifying people as well as disqualifying them. This isn’t a new concept within the sales…
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The One-Minute Copywriter – Focus on Emotion: Anger
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This is a short post and should only take about a minute to read. But it can help you tremendously…