The One-Minute Copywriter: “Why Should I Believe You?”
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Are you making unbelievable claims in your copy? Your potential buyer is not waiting breathlessly for your pitch. So when…
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Are You Someone’s ‘Ambassador of Quan?’
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Do you know what “quan” is? Ever see the film, “Jerry Maguire?” Jerry Maguire (played by Tom Cruise) is a…
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Is Perfect Grammar Killing Your Sales?
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I recently read an article on Hubspot’s blog that made me feel vindicated. The article, “Why Your Brain Lets You…
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Review of AWAI’s 2014 FastTrack to Copywriting Success Bootcamp & Job Fair
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I attended the AWAI FastTrack to Copywriting Success Bootcamp & Job Fair from October 15 – 18 in beautiful Delray…
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How Black Friday Got A New Brand
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Yes, it’s that time of year, again. Black Friday. It’s the day after Thanksgiving where retailers throughout the U.S. offer…
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This One Trait Will Help You Win New Business
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I AM [SHER]LOCKED Some of you may recognize the headline. If you’re a fan of the U.K. TV series, “Sherlock,”…