This One Trait Will Help You Win New Business
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I AM [SHER]LOCKED Some of you may recognize the headline. If you’re a fan of the U.K. TV series, “Sherlock,”…
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How to Work Twitter Like a Pro
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Twitter has become not only a popular way to stay in touch with friends, but a way for businesses to…
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7 Traits of Great Clients Who Will Love You
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Happy Valentine’s Day! I had an interesting conversation this morning with my Valentine, The Cowboy (TC). I was talking about…
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How to Write a Sales Letter: Part 3
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(Click here to read Part 1 and Part 2) The most important part of the sales letter.. If you send…
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How to Write a Sales Letter: Part 2
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In my previous post (How to Write a Sales Letter: Part 1), I talked about why you should consider using…
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How to Write a Sales Letter: Part 1
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David Ogilvy, founder of the legendary ad agency Ogilvy & Mather, called sales letters his “secret weapon.” For those who…