4 Ways to Improve Your Email Campaign’s Open Rate
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I came across this excellent infographic on email marketing and wanted to pass it on to you. If you do…
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You Don’t Have To Master Every Content Marketing Channel
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The Conversation Prism image courtesy of Brian Solis and JESS3. When planning your strategy for content marketing, it’s easy to…
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How to Build Trust With Your Copywriting
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You may have heard the business axiom: People do business with those they know, like and trust. It’s true. I’ve…
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Inspirational Monday: The Amazing Power of Four Simple Words
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Our church’s administrative office was in high gear. We were preparing for a very special guest and my boss, one…
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How Marketing and Sales People Can Work Together
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The business departments of marketing and sales have undergone a tremendous shift over the past two decades. It used…
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Content Marketing That Controls the Narrative
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Last month, the mayor of New York City, Bill de Blasio used content marketing to sell the story that although…