If you’re a business owner and overwhelmed by too many marketing choices… pull up a chair and stick around. We’re going to untie some knots.
It may seem as though others are making headway toward finding their own “pot of gold” with their business, while you’re scratching your head, wondering what you have to do to get more customers coming through the door.
You also may be frustrated by “theories” when what you really need are quality leads.
And finally, you may realize that you do have a lot of information at your fingertips… you just need to implement the strategies.
Well, we have some fantastic news.
We created a club for you.
What Is “The Prospector Club?”
The Prospector Club is the first private, members-only copywriting, photography, and graphic design club created especially for the busy business owner.
IMPORTANT NOTICE: As of 1/1/19, only Prospector Club members will have access to hire Maguire Copywriting to complete projects. In other words, if you want to hire us, you need to first become a member.
Members can choose from three different membership levels: The Gold Nugget, The Gold Bar, and The Mother Lode. Each level has been carefully customized to meet the needs of most SMB owners.
The Prospector Club’s sole purpose is to generate leads for a business – and get new customers and clients.
There are many marketing tactics used to generate leads, but The Prospector Club focuses on only two: email and print newsletters.
A business needs to get the word out about their services and products. One of the most effective ways to do this is with email marketing.
Print newsletters also offer a powerful way to connect with prospects and customers/clients.
Often, more referrals happen from a print newsletter than a digital version, but it’s wise to test both with your target market.
Listen, we know you’re busy. It’s why we developed several tiers to meet your needs.
The Gold Nugget is for those who like to do their own digging. It’s a “Do It Yourself” solution to being in touch with your current customers and engaging new buyers. We give you the tools (templates) and some directions. You do the rest and easily amaze your buyers.
The Gold Bar is for business owners who simply need a little guidance. As a “Done With You” solution, it can be the best of both worlds – you have the creative latitude and we simply add a little seasoning to the mix.
The Mother Lode is for business owners who want someone else to do the driving for them. This is THE Ultimate Package for the business owner who wants to ramp up their sales in a HUGE way. We do it all for you – a ghost-written Lead Magnet Book (14,000 words), four customized emails to send during the month, royalty-free images, and a customized MailChimp eNewsletter template (set-up included).
Why are you switching to a subscription service?
There are a few reasons why we’re doing this. Offering a subscription service allows us to serve our clients better with ongoing marketing support for those who may not have a marketing department.
Also, many small and medium-size businesses are overwhelmed by all the marketing choices that exist. With a subscription service, it takes away the stress and worry about what marketing tasks to do each month.
Finally, a subscription service allows us to develop better, more effective ideas and strategies for getting new business for our subscribers.
Am I locked into a contract?
No. The good news is that you can discontinue your subscription at any time. This applies to both The Gold Nugget and Gold Bar subscriptions. For The Mother Lode level, we do ask for a 3-month commitment to offset the labor costs regarding the customized MailChimp set-up and template process.
NOTE: Although there are no refunds, as a subscriber, you will be charged monthly for your membership. Your recurring membership dues will be charged according to the date you joined. Again, you can cancel your membership at any time.
Will this be enough marketing for my business?
This question assumes an “enough” level exists. As often is the case, the answer is “it’s complicated.” Marketing is never a “one and done” proposition. It needs to be an ongoing activity for your business.
This includes not only having a consistent way to reach out to your current buyers but a consistent effort to reach new buyers.
The ways to reach those buyers varies. Depending on your budget, you can use Google Ad Words, online ads, offline ads (radio, TV, newspaper, magazine), sponsorships, content marketing, direct marketing, and more.
We highly encourage you to experiment with different marketing tactics. Email marketing and print newsletters are just two ways to market your business. However, we will say both deliver some of the higher ROI rates overall and have been proven to make a big difference in one’s business.
Aren’t templates risky to use?
A template is a guide, showing you the direction you should go in order to reach your destination. Templates are extremely helpful for those pressed for time. They are a short-cut to getting things done.
The trick is to use a template the right way, which is adding your own flavor to it so it doesn’t sound so “template-y.” (No, that’s not a word but we like it.) You also can change the order of the copy within the template, depending upon your preference or need.
Maybe you want a more dramatic opening sentence. Or perhaps you don’t want to use a P.S. at the end of an email. It’s your call. You can customize templates to your heart’s content and no one will ever suspect it’s a template.
Does Maguire Copywriting still offer other copywriting projects, like sales letters?
Absolutely. We do still work on various projects with our long-term clients. However, from this point onward, only subscribers can hire us for another type of project (sales letters, brochures, postcards, sell sheets, case studies, etc.). Our focus is on helping small businesses have a consistent marketing strategy and we’ve found that email marketing is one of the easiest ways to start.
What is the average marketing budget for a small business?
According to the U.S. Small Business Administration, many businesses allocate a percentage of actual or projected gross revenues – usually between 2-3 percent for run-rate marketing and up to 3-5 percent for start-up marketing.
But the allocation actually depends on several factors: the industry you’re in, the size of your business, and its growth stage. For example, during the early brand-building years, retail businesses spent much more than other businesses on marketing – up to 20 percent of sales.
As a general rule, small businesses with revenues of less than $5 million should allocate 7-8 percent of their revenues to marketing. This budget should be split between 1) brand development costs (which includes all the channels you use to promote your brand such as your website, blogs, sales collateral, etc.), and 2) the costs of promoting your business (campaigns, advertising, events, etc.).
This percentage also assumes you have margins in the range of 10-12 percent (after you’ve covered your other expenses, including marketing).
If your margins are lower than this, then you might consider eating more of the costs of doing business by lowering your overall margins and allocating additional spending to marketing. However, your marketing budget should never be based on just what’s left over once all your other business expenses are covered.
Are you guys crazy for doing this?
Only time will tell. However, while we’ve temporarily lost our minds, why not take advantage of our offer to build momentum for your marketing?
And as you can see, the investment toward our subscription services are reasonably priced. Conservatively speaking, if your annual revenue is $1.5 million, then a 7% budget would be to invest $105,000 in your marketing per year – or $8,750 per month. Our fees are much lower and still allow you to invest in other areas for your marketing.
A pretty good deal, if we do say so ourselves!
Interested? Choose your tier and click the “Join” button. You’ll be directed to the next step. If you’re choosing “The Mother Lode,” we’ll schedule a phone call to discuss your business goals.
Let’s find YOUR hidden gold. Take the first step today!