Marketers need to understand the villain.

I’m not a comic book fan but I do love me some TV and film superheroes.

Currently I’ve got a thing for Daredevil.

Daredevil is a Marvel comics character brought to life in a Netflix series.

It portrays Matt Murdock, smart and savvy lawyer by day but by night, a powerful vigilante who swiftly mows down the bad guys.

Did I mention Murdock/Daredevil is blind? And he fights like a ninja strung out on Red Bull?

When he was a child, he was in an accident. Got hit by a truck and some chemicals seeped into his eyes, which blinded him but at the same time, gave him ultra-sensitivity to know all sorts of stuff about the people around him.

Like if they were nervous and lying to him.

Or the last time they showered. Or how close a bad guy is standing in the hallway.

As Matt says, “We don’t live in a world that’s fair, we live in this one. And I’m doing everything I can to make it a better place.”

“Daredevil” reminds me of the marketer’s plight.

You see, the marketer also lives in an unfair world.

But in a way, most marketers are “blind.”

They don’t “see” that their target audience is flailing in their own world that seems to be somehow unfair.

They don’t get the conflict.

And for every good superhero story (or any story, really), there has to be conflict.

Because if there isn’t conflict, you can’t get to a resolution.

There is no motivation to do anything.

Your buyer has conflicts. Lots of ‘em. And it’s your job as a marketer to find those conflicts and help her resolve them.

Now, perhaps more than ever, there’s a lot of  angst going around.

Many people feel jittery. Unsure. Anxious. Like a big bad Kingpin (the evil villain of the series) is breathing down their necks.

It’s the perfect scenario for you, my Daredevil friend, to make a difference.

Your buyer may be “drowning” in a series of bad choices that have left him in a pickle. And your solution is the one that will save him.

Or your buyer might be “swindled” by other vendors who just hike up their prices but fail to deliver true value.

See where I’m going with this?

There are a ton of powerful connections you can make between things like comic book characters and your target market.

You don’t have to come right out and identify the comic book connection (unless your perfect buyer is a comic book fan), but it’s these connections that will help you market your product/service in a much more interesting way.

A way that grabs attention and hits your buyer right where it hurts.

This is also the kind of stuff I talk about in my book,  “The BIG Marketing Idea Book: Ignite winning IDEAS,  get MORE hot breakthroughs – and ELECTRIFY your  business… In Just 30 Days.”

I’ve been asked by a lot of people how I get my ideas. I explain my exact formula in my book.

Why not take the #300Ideas Challenge? When you buy the book, you get access to my private Facebook group. It’s the place to be for brainstorming and stirring it up with me.

Thinking up ideas each day… sharing thoughts… and discovering new ways to see the world.

Who knows? Maybe even learn some ninja mind tricks.

The ultimate goal of this book and group is to train your brain to think up new ideas on a regular basis.

It’s tough work. I know it. It certainly isn’t as sexy as reading about the latest gadget or technology that will make life easier for you.

But if you really want to make a difference in the world, it’s going to take a new way of doing things.

New approaches. New ideas.

And the best ideas are like buried treasure.

You have to dig for them. But that’s what makes finding them worth it.

Check it out. I’ll see you on the other side for your  “brain training” sessions.

Your Daredevil Marketer…
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