How are you positioning yourself in the market?

A few months ago, I met with a man who wants to launch his own video company.

He’s very creative. He currently helps families preserve the memories of their family members.

He does this by visiting with them, tapes an interview, and then uses their photos (in the editing process) to enrich the story.

I thought it was a great idea. However, I felt he could do so much more (and told him so).

He’s not interested in growing into a large company. In fact, he likes being a small shop, offering an exclusive service (which is a good start toward knowing how to make yourself stand out from your competitors).

It helps to define what you offer when you’re building a digital presence (website, social media, etc.).

But the one thing I’ve noticed most businesses lack is positioning their site for the sale.

I predict this will continue to be a HUGE trend for 2019 and beyond. Businesses already realize they need a good website design.

And many businesses are realizing they need stronger copy to pull in their visitors.

But what are you pulling them toward?

Why buy your widget when they can get the same widget for less down the street?

And do you still believe that everyone could use your solution?

When you try to be everything to everyone, you are nothing to everyone.

You need to know who you are.  You need to know why you’re doing what you’re doing.  And you need to know why you’re different from your competition.

I believe businesses are going to dig into this tasty marketing pie with gusto (at least the smart ones will).

I’ve developed a special strategy to take your website to the next level and magnetically attract your perfect buyer.

Interested? Now’s the time to pull the lever.


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Photo credit: hans s via / CC BY-ND


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