Category Archives for "Sales"

It's all about positioning.

The Positioning Master Move That Makes Hardened Buyers Drool

Recently, the Cowboy and I watched “Legally Blonde.” Reese Witherspoon plays the cheerful and friendly Elle Woods. She was dumped by her boyfriend because he was heading to law school. He felt she’d hold him back from his career goals. So Elle decides to apply to Harvard Law School, too. She gets in and ends […]

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Sell the customer's pain.

The Man in Black’s Sales Secret

Buttercup: You mock my pain.  Man in Black: Life is pain, Highness. Anyone who says differently is selling something. Sales Lessons From The Man In Black So many lessons… “The Princess Bride” has to be one of my absolute favorite movies. It is for a lot of people. Fencing, fighting, torture, revenge, giants, monsters, chases, escapes, true […]

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